SOBER SEX
Beer cans doing it? Yeah, we went there. ‘Sober Sex’ is our boldest move yet—an unapologetic, stop-motion romp that put our non-alcoholic brew in bed (literally) and on the map. With a wink, a wiggle, and just the right amount of weird, we sparked a viral moment that made people laugh, think, and rethink their drink. No booze, no blackout. Just beers getting busy and audiences getting curious. It climaxed with a Super Bowl moment and a Webby nom.
Help us go all the way— again.
Cast your vote for Best Day’s Sober Sex in the Webby’s People’s Choice today:
VOTE HERE
The only campaign in its category developed internally. Sober Sex was pure creative instinct, brought to life with speed, scrappiness, and just the right amount of scandal. They say sex sells… turns out, sober sex makes serious noise.
3 Weeks
TIMELINE FROM CONCEPTION TO DELIVERY
$15K Budget
COST TO PRODUCE CAMPAIGN
As part of the campaign, we enlisted a trusted cohort of Best Day Brewing drinkers to infuse the conversation with equal parts honesty and humor.
The engagement we saw through their content made one thing clear: People genuinely love and value sober sex. That simple truth is what made this campaign resonate so powerfully.
A FREAK IN THE SHEETS
This campaign sparked record-breaking performance, making it the most successful in Best Day’s history:
19% Engagement Rate from Main Campaign Video. For reference, a 6% Engagement Rate in CPG is considered excellent.
15 Million Minutes Watched
6 Million Brand Impressions
75% View Completion Rate on YouTube. This is 2.5x Higher than the category benchmark.
Following its success, we extended the momentum with targeted Super Bowl and Oscars ad buys in key markets — strategically amplifying our reach and reinforcing the campaign’s cultural impact. Additionally, AdAge highlighted it as a top Food and Beverage campaign in February.