SOBER SEX

Beer cans doing it? Yeah, we went there. ‘Sober Sex’ is our boldest move yet—an unapologetic, stop-motion romp that put our non-alcoholic brew in bed (literally) and on the map. With a wink, a wiggle, and just the right amount of weird, we sparked a viral moment that made people laugh, think, and rethink their drink. No booze, no blackout. Just beers getting busy and audiences getting curious. It climaxed with a Webby nom, and Super Bowl/Oscars commercial in 12 markets.

Now we're aiming to be the first NA beer to be nominated for the Emmy for Outstanding Commercial

Ad Age said it best:

"This Sober Sex ad is challenging the idea that alcohol is a requisite for a good time."

Judge for yourself below:

The only Webby nominee in its category developed internally. Sober Sex was pure creative instinct, brought to life with speed, scrappiness, and just the right amount of scandal. They say sex sells… turns out, sober sex makes serious noise.

3 Weeks

TIMELINE FROM CONCEPTION TO DELIVERY

$15K Budget

COST TO PRODUCE CAMPAIGN

As part of the campaign, we enlisted a trusted cohort of Best Day Brewing drinkers to infuse the conversation with equal parts honesty and humor.

The engagement we saw through their content made one thing clear: People genuinely love and value sober sex. That simple truth is what made this campaign resonate so powerfully.

A FREAK IN THE SHEETS

Made in just 3 weeks for $15K, this campaign became the most successful in Best Day’s history:

  • Helped Best Day become the fastest growing NA beer in the US (Nielsen Market Share, Google/Amazon/Instacart searches)

  • 19% Engagement Rate from Main Campaign Video. For reference, a 6% Engagement Rate in CPG is considered excellent.

  • 15 Million Minutes Watched

  • 6 Million Brand Impressions

  • 75% View Completion Rate on YouTube. This is 2.5x Higher than the category benchmark.

Following its viral social media success, we extended the momentum with targeted Super Bowl and Oscars ad buys in key markets — strategically amplifying our reach and reinforcing the campaign’s cultural impact. Additionally, AdAge highlighted it as a top Food and Beverage campaign in February. If it made you smile—or made you look twice—we’d be honored to have your vote for the Emmys.